A brand guide is a document that outlines a business’s visual identity, along with rules and guidelines for communicating with your community and potential leads. For example, a brand guide sets rules for official logo usage, font type and colour, typography, tone, and the brand’s mission statement, positioning, identity, and values.

Here’s an overview of what you need in your Brand Guide.

We love working with Squarespace. It’s been our website preference for years, and if you work with us - we’ll recommend your site is built with them. As part of our service, we teach you how to make updates to your Squarespace website, one of them being blog writing - a great way to share stories and information with your audience, as well as support your website SEO.

Here’s a step by step guide on how to add blogs to your Squarespace site.