It can be overwhelming with the number of apps you need for your business. Multiple social platforms, your website, google business profiles and more. It can be hard to keep up and time-consuming trying to navigate them all and find what works best for you.

Squarespace hears us! With the need to become an all-in-one platform, they have introduced Unfold for Squarespace users. Unfold app helps you create elevated and engaging stories for Instagram, Facebook and TikTok.

Let’s look at how you can benefit from the Unfold App, and how to use it.

A website makes your business look professional. Starting a website can feel intimidating, but if you're thinking about it, it's a sign you're ready to fully launch your business to the world.

Not sure if the time is right? Here are tips on what you need, when and how to launch a website with Squarespace.

Last year, we ran a tonne of Masterclasses to help small businesses understand how to create social media content to market their business. Our workshops were so successful that we expanded and created a 'sister' business.

Run by myself and Kerry, a fantastic photographer, we've teamed up to run these workshops and teach you how to create content regularly. Let us introduce Ara Studios!

Have you heard about Squarespace's new Fluid Engine design experience? We're excited about this update but understand it can be a little daunting when something related to your website changes so dramatically.

So here is an overview of What Fluid Engine is to help you quickly get up to date on this awesome update for your Squarespace website.

If you’re designing your website on Squarespace, you can create a beautiful site that’s simple to navigate and presents your business. But designing your website isn’t enough – you have to think ahead towards optimization to better reach and serve your intended audiences. Enter SEO.

Here are five pro tips you can use while you build your website correctly, so SEO becomes easier to achieve without spending considerable time on it.

When you're a small business owner, your time can be limited when creating your products or offering your services. Planning out your marketing can feel like a real mission, but you can save a lot of time with the right systems in place.

Here’s a guide on how to use Automated Emails on your Squarespace website.

A brand guide is a document that outlines a business’s visual identity, along with rules and guidelines for communicating with your community and potential leads. For example, a brand guide sets rules for official logo usage, font type and colour, typography, tone, and the brand’s mission statement, positioning, identity, and values.

Here’s an overview of what you need in your Brand Guide.

We love working with Squarespace. It’s been our website preference for years, and if you work with us - we’ll recommend your site is built with them. As part of our service, we teach you how to make updates to your Squarespace website, one of them being blog writing - a great way to share stories and information with your audience, as well as support your website SEO.

Here’s a step by step guide on how to add blogs to your Squarespace site.

Branding and Marketing - same thing, right?!........Not quite. Branding and Marketing are equally important and often overlap - but knowing the difference between each will help you with your strategies. In short, Branding allows you to develop and share your business message before you communicate it through Marketing.

To put it simply - it’s branding before marketing. We don’t make the rules, but every business knows it’s a golden rule.

In this blog - we break it down. What is branding? What is marketing? and we share some examples to help you understand the difference between them.

When you’re starting your business or looking to grow - financial support to contribute to costs is always something you think of. You hear other small businesses talking about funding. But what is it? Where do you find it? How do you apply for it? Why is it so secret and difficult to figure out?

Here’s an introduction to the Funding Providers I partner with, who support small New Zealand Business owners with their business start-up and growth.

When you launch your website and Grow online - it’s important to understand your website’s performance. The best way to do this is to understand your key performance indicators and how they change over time, so you can strategically make data-based changes.

Tools that display website analytics help you avoid guesswork, set goals, and measure your success. Whether your success is to get more eyes on your work, more blog readers, or how your audience interacts with your page, analytics provide meaningful insights into your online presence to help you prioritize website updates.

Whether your site is well established or you just launched it yesterday, take time to understand how it’s currently performing with your analytics tools.