Mastering SEO
If you’ve ever wondered why your website isn’t showing up on Google or if you’ve poured hours into your portfolio and still feel invisible online you’re not alone. SEO (search engine optimisation) can feel like a mystery, especially if you’re more at home designing, painting, creating, or crafting than tweaking tech settings.
But here’s the truth:
SEO isn’t just for web designers. It’s for every creative, small business owner, and artist who wants their work to be seen, shared, and celebrated.
That’s why we created “Guide to Mastering SEO” a free, practical resource made for real people who want results without the overwhelm.
Why SEO Matters
and Why It’s Not as Scary as It Sounds
SEO is simply how your audience finds you online. It’s about using the right words, structure, and content so that Google and even ChatGPT knows who you are, what you do, and why your work matters.
Think of it like curating your gallery:
You already design with purpose and emotion SEO just helps people find the door.
And here’s the best part: once you understand how it works, you can use SEO across everything from your Squarespace website to your social media captions. Because yes, your words actually mean things, and they’re the bridge that connects your work with your audience.
Inside the Guide: What You’ll Learn
We’ve broken SEO down into five easy, creative-friendly chapters designed to build confidence, not confusion.
1. The Basics of SEO
Learn what SEO actually is and how to set goals that make sense for you whether it’s getting more visitors, selling your work, or growing your brand.
2. Getting Ready for SEO
Discover how to prepare your Squarespace website (and socials!) with the right keywords and content structure that search engines and people will love.
3. Crafting SEO-Friendly Content
Learn how to write and design content that shines. From headings to keywords to engaging blog posts and captions, this chapter helps you balance creativity and discoverability.
4. Making Your Website User-Friendly
SEO isn’t just words it’s experience. You’ll learn how to optimise images, speed up load times, and create easy navigation that keeps people exploring.
5. Monitoring & Adjusting
Once you’re live, it’s time to track what’s working. Learn to use Google Analytics and Search Console to keep improving your visibility over time. → Shop
SEO: That Works Beyond Your Website
This guide goes beyond tech talk we show you how to use SEO principles on social media, Pinterest, and even email marketing. Because every caption, every headline, and every post is a chance to be found.
You’ll also find prompts and practical exercises to help you choose keywords that align with your art, your story, and your ideal audience.
Keep Growing with Inspiring Design
Once you’ve mastered the basics, you don’t have to do it alone.
Join “The Art of Showing Up” Workshop a 3-hour recorded experience where we teach you how to be your brand, design content driven by your keywords, and master your storytelling. (Just $99)
Or join The Template Club your monthly drop of fresh mood boards, stock images, and Canva templates to keep your content (and SEO) inspired and consistent. (Just $10/month)
Whether you’re learning the art of SEO, designing your website, or building your brand — we’ve got the tools, guidance, and templates to help you show up beautifully.
Ready to Be Found?
Your website and creative work deserve to be seen.
Start with Your Friendly Guide to Mastering SEO — your roadmap to growing visibility, confidence, and connection online.
Download it free today → inspiringdesign.co.nz
Turn Your Portfolio & Creative Work Into Discoverable Success A practical, inspiring guide for artists, creatives, and small business owners who want their work to be found without the overwhelm.
Mastering SEO is a downloadable digital booklet that walks you step-by-step through Squarespace SEO, content strategy, and social media optimisation. No tech jargon, just real, actionable steps to help your portfolio, website, and social channels get discovered.
Inside, you’ll learn how to:
Build a portfolio and website that ranks from concept to eCommerce
Use keywords, meta descriptions, headings, and alt text effectively
Create content and social posts that attract your ideal audience
Optimise images, navigation, and page structure for a seamless user experience
Track performance, refine your strategy, and grow your reach organically
Bonus: Discover how to extend SEO to social media, craft keyword-driven captions, and use templates and workshops to make your content creation easier and more effective. Download once, refer to it often, and start making your portfolio, website, and social presence truly discoverable.Your website and creative work deserve to be seen this guide shows you how.
You Don’t Have to Do It All Alone
DIY doesn't mean doing it solo. It means owning your vision and knowing which tools, templates and experts to lean on when you need support.
Whether you're using Canva to sketch your visual identity or diving into SEO to attract aligned audiences, remember this: your story deserves to be seen. And we’re here to help you tell it.
Ready to build something beautiful?
Explore our workshops
Book a 1:1 strategy session
Get help with your creative website
