Why Marketing for Creatives Isn’t a Chore, It’s Your Superpower
If you're an artist, maker, or creative thinker, you already know how hard you’ve worked to build your craft. But when it comes to sharing your work — marketing it, showing up online, making sure people see your portfolio — everything can feel murky, overwhelming, or even inauthentic.
So how does marketing actually work for creators?
More importantly: how can you do it in a way that feels true, joyful, and totally you?
That’s exactly the question our Art of Showing Up workshop is designed to answer — and it might just be the thing you’ve been waiting for.
So Many Questions, So Much Noise:
A Creator’s Marketing Mindset
When creatives ask, “How does marketing work?” they are often asking: How do I share without selling out?
Here are some of the questions we hear all the time:
Marketing for beginners: Where do I even start when I don’t know the rules or I feel like I don’t “look” like a marketer?
Marketing is like asking someone on a date: That comparison isn’t so far off. Just like dating, marketing is about connection, not pressure.
Marketing with Canva course: I use Canva, but I don’t know how to create content that feels like me.
Marketing for business: I run a small creative business, how do I use marketing to grow, not just post prettily?
Marketing for artist: My art is deeply personal; how can I promote it without losing the magic?
These aren’t shallow questions, they’re real, creative, vulnerable, and full of heart.
Why “The Art of Showing Up” Is the Answer
At Inspiring Design, we created The Art of Showing Up workshop to meet these exact questions. This isn’t a generic marketing class. It’s a creative, hands-on space to learn how to show up online with clarity, confidence, and creative style. Here’s how it works — and why it could be transformational for your portfolio, your career, or your business.
Branding + Strategy, Rooted in You
We dive into your brand voice: how to write like you, not like someone else.
We unpack visual identity using Canva — designing content that’s beautiful and coherent so your online presence mirrors your art.
You’ll also learn content planning so you’re not just “posting at random” — but building with purpose.
Marketing Without Losing Your Soul
We teach SEO basics so people can find you — but in a way that doesn’t feel like SEO is the enemy.
We treat social media like storytelling: how to grow a presence without burnout.
We reframe marketing: it’s not pushy; it's connection. As Inspiring Design writes, “marketing is about connection … like asking someone on a date.”
Tools That Actually Help You
You’ll get access to a treasure trove of templates: brand guidelines, social media planners, content calendars, and more.
Whether you take the course online (lifetime access for $99) or join in-studio (with 1:1 mentoring, use of the studio + props, and a small group), you leave with real, finished assets.
You don’t just learn theory — you make during the workshop, leaving with visuals, captions, and a content library ready to post, reuse, and evolve.
Community + Support
The in-studio version is intentionally intimate (just five creatives).
You’ll be supported in a space built for creative energy — with lunch, tools, conversation, and time to experiment.
Plus, you unlock Inspiring Design’s full template shop (valued at over $250) — helping you sustain and scale your work long after the workshop.
Answering the Big Questions, One by One
Let’s revisit those common marketing concerns — and show how The Art of Showing Up workshop directly addresses them:
Question from Creatives and How the Workshop Helps:
How does marketing work? By reframing marketing as connection, not selling. You learn strategy + creative expression.
Marketing for beginners The course is built for non-marketers: step-by-step, with Canva templates and play.
Marketing is like asking someone on a date We lean into that metaphor — teaching you how to make a memorable introduction, nurture relationships, and be authentic.
Marketing with Canva course Yes! You’ll master Canva — not just designing pretty things, but creating on-brand content that supports your portfolio.
Marketing for business / small business You get resources to create content that grows your business: content calendars, brand assets, and strategy.
Marketing for artists We help you tell your story — your craft, your process, your why — so your marketing feels deeply expressive, not transactional.
Why This Matters for Your Portfolio & Career
Your portfolio becomes more than a collection of things you made: It becomes a living story — a visual narrative that reflects your creative journey, not just your output.
You're not just showing up, you're standing out: With a clear brand voice + visual identity, your online presence will feel intentional, consistent, and uniquely you.
You gain creative confidence: By learning how to build and reuse content, you'll feel less stuck and more empowered.
You build systems, not just a one-off post: The workshop helps you develop a repeatable content workflow, so you're not reinventing the wheel every time you post.
You make meaningful connections: With the tools to communicate your story authentically, you’ll better connect with your audience — whether they're fans, clients, galleries or collaborators.
Final Thought
Marketing doesn’t have to feel like a performance. It doesn’t have to drain your creative energy. When you show up with authenticity, intention, and tools that support your voice, marketing becomes part of your creative practice, not a separate, awkward thing you have to “do to grow.”
The Art of Showing Up is more than a workshop. It’s a space where your creativity meets strategy. Where you can do less posting, more creating and where your portfolio feels like a living, breathing part of who you are.
Create with Purpose
Designed for artists, makers, and creatives building a brand with meaning not just marketing for sales, but storytelling for connection.
This workbook is your go-to guide for managing your content with intention. It follows the structure we teach in our Be Your Brand workshop and is crafted to support you as you build your presence, promote your work, and stay consistent month after month.
Whether you're preparing for a launch, sharing behind-the-scenes of your studio, or simply showing up more confidently online, this workbook gives you a repeatable framework to keep your voice clear and your visuals aligned.
What’s inside:
A monthly planner to help you organise and map your content across platforms
Six customisable content templates, designed to be reused each month:
Pitch – clearly share what you offer and why it matters
Educational – teach your audience about your process, techniques, or materials
Client Testimonials – let your community speak for your value
Supplies/Software – highlight your tools and creative setup
Promotional – showcase offers, launches, or new work
Facts – bring credibility and insight to your brand story
